Archive for the ‘Activism & Politics’ Category

Ditch the Disposables Video & Giveaway!

Tuesday, August 24th, 2010 by Madeleine

It’s been a while since our last video, but I think you’ll agree that this one is worth the wait.

Many of you have probably perused our Why Switch? section, which I admit verges on being overly extensive (there are a lot of reasons, after all!)  While the argument will be old news to our existing customers, our latest video is a one minute snappy version for women who have never heard of Lunapads (or even thought of cloth pads).  It’s also an entertaining little kick in the pants (pads?) to those fence-sitters out there, in the hopes that they will be inspired to relinquish their fears and reservations to take the leap to a brighter, more eco-positive menstrual future!

Do you have some girl friends who you’ve been meaning to tell about Lunapads, but didn’t know how?  Here’s the perfect thing to send their way!

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Now, about that Giveaway:
Complete the 3 steps below & you’ll be entered to win 1 of 5 $25 gift certificates for Lunapads.com!

1. Watch the video on our YouTube Channel
2. Use the buttons below the video to Share via Facebook or Twitter, or <Embed> onto your blog or website. Tip: Use #clothpadsftw on Twitter and @Lunapads.com on Facebook.
3. Comment below telling us where you posted our video, including a link, if possible.

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This is also a perfect opportunity to express some gratitude: Nancee, our summer marketing intern, fearlessly piloted this project from start to finish, bringing a happy mix of technical experience, creative insight and patient feedback-taking to the project. Some final visual and musical touches came via our uber-competent webmaster and all-round tech/creative Lunagal Lisa and her trusty accomplices Morgan and Sara. I know that I speak for everyone here when I say: It’s been great having you with us this summer, Nancee. We are totally thrilled with your work - thank you!

Thanks you guys for all your support, we ♥ you!!!  We’ll announce the 5 winners in September’s newsletter. (And if you have any other ideas or suggestions for future videos, please let us know below!)

menstrual activism reads & giveaway

Friday, August 20th, 2010 by Madeleine

I’d better write this post before the pile of books on my desk topples over on me! We have had a wonderful “influx” of books and zines at Lunapads recently and I’d like to tell you about some of them, as well as give some away - read on…51xe+ovH oL. SL500 AA300  menstrual activism reads & giveaway

I can’t remember how many months ago it was exactly that I received an email from University of Massachusetts Women’s Studies professor Chris Bobel asking for help with finding artwork for the cover of her then-upcoming tome,  New Blood: Third-Wave Feminism and the Politics of Menstruation, but I was instantly inspired to offer to have a contest asking customers for images based on the theme of menstrual activism. Helena Gonzalez Saez emerged as the winner from among over a dozen fascinating and inspiring submissions (and check this: Helena donated her $100 gift certificate prize to Pads4Girls, how cool is that?), and we received the finished book just a few weeks ago.

“Ask better questions… demand better answers!” reads Chris’s handwritten inscription in our copy - it’s a good summary of the book as well. While I am still working my way through it, overall the book is leaving me feeling more informed, inspired and grateful than ever for the work of our menstrual activist predecessors and contemporaries. Of particular interest for me are questions she poses around how menstruation’s meaning is changing in the era of gender politics: for example, what happens to discourse around menstruation when gender as a fixed, binary concept is a quaint, distant notion?

While its academic heft may be a bit OTT for recreational enthusiasts, I found it to be a welcome counterpoint to the more cursory, pop cultural approach taken to menstrual matters in recent offerings such as Elissa Stein’s Flow. Chris also has some kind words to say about Lunapads (both product and company), and included a Lunapads print ad that appeared in BUST magazine in the book, for which we feel deeply honored.

Hate13 62a09 menstrual activism reads & giveawaySpeaking of menstrual activism, my second pick is a fine example. Fans of feminist indie zines will love Jen Vaughn’s comix Menstruation Station and Don’t Hate, Menstruate. The author of the acclaimed Mermaid Hostel is a major Lunapads fan, and we are pleased to report that it’s entirely mutual.

So… the giveaway. I have 2 copies of New Blood, as well as 10 sets of both of Jen Vaughn’s zines to give away. Let us know which you’d prefer to receive, as well as a few words about what menstrual activism means to you. Are you an aspiring menstrual activist? Just curious? A seasoned veteran with stories to share? Tell us for your chance to win! Winners will be announced in the September newsletter.

Revolution Grrrl Style Now!

Monday, July 19th, 2010 by Lisa
riot not quiet Revolution Grrrl Style Now!

The Girls Rock Camp Alliance is a volunteer-run, non-profit organization where girls 8 to 18 can learn an instrument, form a band, write music, and rock out with other girls. If that’s not rad enough for you, it’s also a place where girls attend self defense, body image, zine making, screen printing, and other self-esteem building workshops led by female mentors.

The very first ever Rock n’ Roll Camp for Girls took place in Portland in 2001 — since then, camps have sprung up all over the world, and now more than 700 girls are mentored every year. This year, we’re sending gift certificates and Teen Booklets to the Girls Rock Camp Vancouver campers, and gift packs for the volunteers and organizers, too.

My own experience of being so profoundly influenced by the riot grrrl movement as a teenager makes it easy for me to wax poetic about how heartening and inspiring this all is.. but I’ll let the girls speak for themselves:

NjVlOGI*YjNlMzc*NjllYjI2MWZlNzBhODJkNGVmZiZvZj*w Revolution Grrrl Style Now!

(more…)

the many faces of U by Kotex

Thursday, May 27th, 2010 by Madeleine

I’m guessing that most of you will by now have seen one of the videos by the U by Kotex marketing campaign, in particular the widely circulated “Apology” video and television commercial, in which a young woman delivers a hilarious deadpan skewering of feminine hygiene advertising clichés.

I’ll be upfront in admitting my initial shock and mildly jealous irritation at seeing what has essentially been our message for the past 10+ years being trumpeted by a disposables manufacturer.  Realizing that widely broadcasting these kinds of messages to the mainstream is simply not within our financial means, I was consoled by the fact that at least somebody is doing it.

I had decided not to give the campaign more airtime than it was already getting until I happened to view the TV ad for the Australian version of U by Kotex - “Platinum”. The ad, in which a young woman (whose hair is “great”, an attribute mocked in “So Obnoxious”, another of the video series) breathlessly sighs “Only U can take me there”, is completely absurd and falls squarely within the tradition that the other videos nominally seek to confound. The ad is so bad, in fact, that it made The Frisky’s “12 Stupidest Menstrual Advertisements, Period” list. If Kotex is genuinely sincere about presenting “a whole new attitude in protection”, why create a different message for Australian women?  Is it because Australian women are still falling for the same old message, or is this an attempt to play multiple sides of the field: those who can still only deal with blue liquid and leaping around in white spandex, and those who are ready to call a spade a spade?

I feel certain that the American campaign’s message was drawn straight from some pricey market research that told them that young women were (surprise!) pretty ok with talking about their periods and vaginal health, enjoy humorous online videos and are of the view that old school menstrual marketing clichés are kind of dumb and over. While it would be nice to think that Kotex is sincere about wanting to “Break the Cycle” (U’s social media campaign dedicated to eroding the decades of shame its own marketing has heaped upon women and girls), their mixed message to Australian women tells me that it’s more a clever move driven by the research speculated about earlier. What really gets me is that despite this new marketing campaign, the products haven’t changed, (unless you count sleek black boxes and brightly colored wrappers as meaningful innovation, which I don’t so much) - still the same, bleached disposable junk heading to a landfill near you.

Last but not least, a little sleuthing at Drugstore.com reveals that those bold, cycle-breaking neon colored wrappers are pretty pricey - while OB and Tampax are $0.19 and $0.18 each, U by Kotex are a whopping $0.30 apiece. I guess progress (or rather, fancy packaging and expensive marketing campaigns) has its price.

Sisterhood at SVN

Monday, May 10th, 2010 by Madeleine

Suzanne and I are just back from an awesome road trip to Portland OR and Stevenson WA, where we attended our first Social Venture Network (SVN) conference. SVN is basically the North American nucleus of progressive business and social profit enterprise thought, and we are thrilled to be newly minted members of this fine organization.

IMG 2315 225x300 Sisterhood at SVNBut first, a word about Portland - how cool is that town?? We loved the unpretentious (yet deeply cool), crafty, entrepreneurial vibe (Vancouver is busily taking a page from its food cart culture), architecture and vintage signage, and excellent beverage selection (beer or coffee lovers, hello!) We visited our pals at Bitch Media (left - note the cool sign above the awning) and explored their artsy neighborhood along Alberta Street.

There were all kinds of extraordinarily clever and passionate people at SVN: I’d like to tell you about some of the women we met there.

garden girl on move Sisterhood at SVN

I loved meeting Patti Moreno of Garden Girl TV, who 11 years ago decided to eat healthier by learning to grow her own food and ended up with a new career in helping urbanites connect with nature in their own back yards. Her shows are accessible (“I don’t like to use the Latin names for plants, it alienates people” she told me), entertaining and inspiring a new generation of youth and families to get some dirt under their fingernails.

Most American parents will recognize the Hanna Andersson label of children’s clothing - it’s basically synonymous with long term quality and sustainability infused with Swedish style (Suzanne’s boys will accept no other brand of PJs and underwear!). While Sisterhood at SVN founder Gun Denhart (right) sold the business in 1996 after 13 years, she is still active as a mentor and volunteer with Ecotrust. She generously gave us the benefit of her wisdom (“Talk to your customers more!” she exhorted us) and thoughts about how best to manage our own growth.

ties 1 Sisterhood at SVNMost social entrepreneurs have a personal motivation for starting their businesses, and Eve Blossom is no exception to this rule: while working as an architect in Vietnam she witnessed a man selling his daughter and decided to created economic alternatives to fight sex trafficking. Today her products (sold under the label Lulan - the gorgeous ties pictured at left are just one example of the fabulous wares available) are sourced from 650 artisans in Vietnam, Cambodia, Laos, India and Thailand. Lulan supports these artisans and their communities through paying sustainable wages, creating economic stability, growing local economies and assisting with other social benefits - such as education, housing, healthcare - as well as opening up new markets for their products.

WorldPulseEarth cover spread Sisterhood at SVNJensine Larsen started World Pulse, a print magazine and online media portal, to explore “Global Issues Through the Eyes of Women”, to quote its tagline, as a young journalist in Burma and the Amazon who was urged by women there to tell their stories. She returned home and created a way for them to be able to do it for themselves. I urge any of you who have not already engaged with this extraordinary community to check it out immediately - you will be blown away by the diversity and power of this uniquely female version of citizen journalism. Whether you consider yourself a writer or not, just tuning in to World Pulse will help to, in Jensine’s words, “turn up the volume of women’s voices around the world” - sounds good to us.

tea plucker1a Sisterhood at SVNGot tea? Four years ago Monaqui Porter-Young was traveling in Sri Lanka and felt moved by the country’s beauty, poverty and political turmoil. She started MPGlobal Connect to provide jobs and a safe community to women from both sides of the conflict by marketing organic, fairly traded green tea under the Srina label. Watch for it at a store near you!

sbi eco x earth 300x94 Sisterhood at SVNA piece of good news for us more northerly types is that Eileen Fisher will be opening her first Canadian store in Vancouver this year (you heard it here first!) Being a mildly lapsed fashionista, I have long coveted her comfortably elegant line of eco-friendly clothes and admired her marketing approach that often features the company’s employees (where do you think that Dove got the idea for its “real beauty” campaign?) It was a privilege to meet Amy Hall, the company’s Director of Social Consciousness (it really tells you something when a business has titles like this) who served as Suzanne’s “buddy” (us newbies were teamed up with more experienced members - mine was Tina Sciabica, Executive Director of READ Global, lucky me!) and gave us great encouragement and information about making things in a socially responsible manner.

Last but not least, we were honored to be invited to co-facilitate the Women’s Circle alongside Pam Chaloult of Renewal Partners. The theme, aptly, was Sisterhood, and Pam was quick to set the tone with her honoring of SVN’s awesome ED (with whom she was co-ED of SVN for many years) Deb Nelson, as her role model for Sisterhood. As for us, Sisterhood is a theme that runs through Lunapads in everything from my and Suzanne’s relationship to our workplace to the experience we try to give our customers. Needless to say, it was amazing.

Enjoy learning about these awesome women, and support their ventures with your dollars!

A celebrity Lunagal!

Friday, April 23rd, 2010 by Madeleine

clue24 287x300 A celebrity Lunagal!

When it comes to making powerful personal eco choices, Alicia Silverstone is definitely not Clueless; many of you are probably already familiar with her beautiful and inspiring blog, The Kind Life.

We were thrilled to see this wonderful post yesterday, in which she advocates not only cloth diapering, Lunapads and the DivaCup (“I love me some Lunapads!! I use them whenever I’m at home or just running out for a few hours”, she enthusiastically tells her readers), but also references a guest blog post about alternative diapering I wrote recently for the Green Glamazon Queen herself, Chloe Jo Berman of the Girlie Girl Army.

It’s great to see a celebrity role model promoting meaningful green choices, especially when she’s not being paid for it. Thanks so much Alicia, for sharing your star power to make the world a better place!

New Pad4Girls opportunity!

Wednesday, April 14th, 2010 by Madeleine

Of all the various partner groups and individuals that Pads4Girls works with, there are two in particular that stand out with respect to their long term vision, success and unique personalities - we are thrilled to report that they are now working together, and that there is a new way for you to support them directly.

The Lugari Community Resource Center is the brainchild of charismatic leader Jenipher Wasike (see our video of her talking about her own experience growing up in Kenya without information about or access to menstrual products on our YouTube.com channel), a project of the Willing Hearts International Society - Canada (WHISCA).

tailoring class p4g New Pad4Girls opportunity!

Afri-Pads was started by two Americans: Pauls Grinvalds and Sophia Klumpp, and a longtime Pads4Girls collaborator, Canadian Carrie-Jane Williams. Right from the get-go they have sought to go beyond simply distributing Pad Kits to girls in need, emphasizing instead building padmaking businesses (image above is of the tailoring class learning about sewing machine maintenance.) They have had remarkable success, and are now renovating their second padmaking factory.

WHISCA is now seeking to offer its tailor training program at Lugari and is seeking donations to finance the training- click here to donate and be part of this remarkable story!

PS/ I have spent a measurable portion of my life behind a sewing machine, but what was once a professional pursuit ultimately lapsed into a hobby, particularly after my daughter was born 5 years ago. I have just committed to donating my last two industrial sewing machines to the Lugari Resource Center, which will be shipped off later this month as part of a container load of donated goods funded by a Vancouver chapter of Rotary International. I love the idea that the same machines that made Lunapads in the early days will now be part of new padmaking ventures in Kenya!

i4c a better world – U?

Friday, April 9th, 2010 by Madeleine

We love the optimistic pun (“I foresee”) involved in the name of this highly ambitious social venture. The i4c Campaign is the brainchild of two former entertainment entrepreneurs who are seeking to mobilize investment in Triple Bottom Line (TBL, or what we generally refer to as socially and/or environmentally progressive or mission-based) companies by partnering with summer concert tours. The idea is basically to take $1 from each ticket sold and invest it in businesses that are working for social change in addition to raising consumer awareness of the businesses by featuring them at the events. The first i4c Campaign project has partnered with Lilith Fair and is set to launch this summer.

These people are big-thinking and seriously cool and we were thrilled when they decided to profile Lunapads as an example of 3BL business practices. Have a look and see what it brings up for you, or as i4c would put it, what u4c (you foresee) in a better world. Tell us about it in a comment here for a chance to win a set of 2 organic handkerchiefs (1 small, 1 large), and don’t forget to tweet it as well with the hashtags #i4c and #u4c to spread the good thoughts!

What does Lunapads foresee? from i4cCampaign on Vimeo.

Celebrating girls & teens

Thursday, March 11th, 2010 by Madeleine

As you may be aware, we have declared March to be International Women’s Month here at Lunapads, and as part of that we are focusing on different groups of - (well, that part’s obvious!) Today, it’s time to send up a cheer for the future women out there: girls.

Where to start with the subject of girls? Our view is that girls are nothing less than the world’s greatest hope for healing, progress and peace. At Lunapads, we support them by supporting and spreading the word about a variety of organizations working with and for girls including Scarleteen, the Girl Effect (don’t miss their awesome video!), Camfed, Not For Sale and of course Pads4Girls. We also love progressive girls’ media like Shameless, New Moon and Teen Voices.

At Lunapads, 100% of the proceeds of the sale of Teen Booklets goes towards Pads4Girls. We also distribute free copies to organizations that are working with girls and teens.

What especially warms our hearts is when we get emails, phone calls and ‘live-chats’ from girls (or moms of girls and teens) asking great questions and telling us their stories. The day before yesterday we were visited by a Mom and her daughter who was on the second day of her first period - we felt really lucky to share some time with them, on International Women’s Day, no less!

Here’s a wonderful example of a girl’s self-expression about her first period - a bittersweet poem written by Lacy Hale. Lacy says: “The following is a poem that I wrote a couple years ago when I decided to make my change from commercial menstrual products to healthier, greener alternatives. When I was a teenager, I definitely thought of my period as a curse and dreaded it each month. Now that I’m older, I find that I actually enjoy my period, taking the time to reflect on my art, my life, and what it means to me to be a woman. “
Lacy

My River

The summer that I started
Was desert-like and dry
Yet I awoke that morning shrouded in wet red rivers
Of which I had yet to learn the ebb
And flow.

Yelling for my mother,
It was no surprise to her
Because of the complaints
Concerning the belly
Of the 13 year old girl
The night before.

I suppose in some sort of celebration
She made a breakfast that morning
Of the likes I had rarely seen.

But my stomach was full
Of other things and pains
So new I barely touched
My biscuits
And gravy.

My father came home that evening
And without words or glance
Tossed my necessities on the counter.
A look of fear and anger in his eyes.

Or maybe I just misread it
Out of my own embarrassment.

This week we are giving away 3 Teen Kits: leave a comment here telling us about your favorite girl or teen (this includes you, if you happen to be one of these fabulous beings!) to be eligible for the giveaway. Be sure to include your age, location, relationship (ie sister, friend, daughter, Mom) and what you love about this person. Have fun and good luck! We’ll be announcing the winners in our April newsletter.

teen kit Celebrating girls & teens

Happy Women’s Month!

Monday, March 8th, 2010 by Madeleine

Just when you thought “hey, today is International Women’s Day!” we have decided just for fun to declare it to be International Women’s Month! This is Lunapads after all, and a month just seems more appropriate - a little more womanly, if you will. Plus, with so much to talk about and celebrate, why rush it?

The timing this year is truly extraordinary, with the recent Olympics here in Vancouver having shone a light on women’s superb athleticism, not to mention Kathryn Bigelow’s ceiling-busting Oscar wins just last night. As great as all of this is, though, it’s pads4girlslogo Happy Womens Month!important to remember that comparable success is not necessarily being shared by our sisters in developing nations, and that we still need to keep working for change even as we celebrate, a theme I will be developing in upcoming posts this month.

Longtime Lunapads customers will be anticipating our annual International Women’s Day sale to take place right about now, but for various reasons this year it’s going to look a little different (and last longer!)

My advice to you right now is if you are not already a Lunapads.com Facebook fan or following us on Twitter, in order to be in the loop for the series of contests, giveaways and specials that we are brewing up, now would be the time to sign up or follow us. In case you are not on our e-newsletter list, I highly recommend signing up there as well to learn about other news that will happen before the month is out!

To start off, for Monday, Tuesday and Wednesday of this week (March 8-10) we will be donating 10% of sales to Pads4Girls, as well as MATCHING all Pads4Girls Kit and Birth Kit Maxi donations. Here’s a great opportunity to help girls in developing nations get the education they deserve and/or improve maternal health. You can learn about our current recipient groups here:p4gkenya Happy Womens Month!

Sexual Rights Centre (Zimbabwe)
Lugari Community Resource Centre (Kenya)
Kibaale Community School (Uganda)
Imagine1Day (Ethiopia)
Pads for Prisons Project (Sudan)
Rafiki Africa (Kenya)
The Passion Foundation (Kenya)
Shanti Uganda (Uganda)
Afri-Pads (Uganda)

Please donate generously, and don’t forget to pick up something nice for yourself as well!

Have a great day, ladies, thanks for your support as always, and stay tuned!

Love from the Lunagals:
Madeleine, Suzanne, Lisa, Morgan, Sara, Goni and Sandra

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